Stop marketing waste. Reallocate spend where ROI actually is.
Audit your marketing spend against performance and profit. Cut what drains your budget and focus on what pays back.
Optimize your cost, before the next investment.
The problem with marketing spend
Many teams pour budget into channels without clear measurement of what's actually working, what's broken, or where money disappears.
Key benchmarks: B2B SMB marketing spend
| Company stage | Avg spend (% of revenue) | Typical budget allocation |
|---|---|---|
| Early stage ($0-$2M ARR) |
15-25% | 60% channels, 20% technology/tools, 15% content/creative, 5% events |
| Growth stage ($2M-$10M ARR) |
12-20% | 50% channels, 20% technology/tools, 15% agency/services, 10% content/creative, 5% events |
| Scale stage ($10M+ ARR) |
8-15% | 45% channels, 25% technology/tools, 15% agency/services, 10% content/creative, 5% events |
Investment bias
You've invested too much to stop now, even when the data says otherwise. Past spend and effort becomes the excuse to keep bleeding budget.
Data complexity hides ROI
Multiple activities across dozens of tools with different measurement logic. Your dashboard says everything works. True cost per acquisition? Buried under layers of data.
Cost leakage adds up
Tool overlap, forgotten subscriptions, agency markups, inefficient targeting, platform fees. Small drains become massive waste.
Growth Audit is a workframe built to deliver marketing spend analysis, true ROI by channel, and actionable recommendations on what to stop, fix, or scale. Launching soon.
Is Growth Audit for you?
Ideal for teams already spending on marketing who need to diagnose what's working and what's wasting budget.
This is for you if...
- You're spending €5k+ per month on marketing
- You have active campaigns and channels running
- You suspect waste but can't pinpoint it
- Your CAC is rising and you don't know why
- Attribution feels broken or misleading
- You need to justify budget or reallocate spend
This is NOT for you if...
- You're pre-launch or testing product-market fit
- You have no marketing activity to audit
- You're looking for "growth hacks"
- You don't track spend or basic performance data
- You need strategy development (try Growth Clarity)
- You're not ready to make hard decisions
Sound like you? Get notified when we launch.
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