Climate tech growth marketing for founders selling to industry, utilities, developers and public bodies. Deals are large, technical and slow. We build the plan backwards from your revenue target. Then we run the campaigns, content workflows and AI agents that deliver it.
15+ years
in growth marketing and go-to-market
$99M+
revenue generated for clients and employers
400+
businesses scaled
Brussels & Berlin
based · client portfolio across Europe, the Americas, the Middle East and Southeast Asia
Climate tech growth marketing turns your pilots, test data and funding wins into meetings with the people who sign. That means plant managers, sustainability leads, CFOs and procurement. It starts from a revenue target. Next, it works out how many contracts, meetings and contacts that target needs. Then it picks the few channels that reach those buyers at a cost you can sustain.
What sets it apart is the gap between technical proof and a business case. Engineers want performance data. CFOs want payback, and often a link to EU funding such as the Innovation Fund. Your marketing has to serve both.
Six patterns that hold climate tech and energy companies back once the technology works.
01
The trial worked and the engineers were convinced. The purchase order never came.
02
Funding deadlines set the agenda. Commercial pipeline waits until next year.
03
Operations, sustainability and finance buy for different reasons, but get the same deck.
04
Lab results and efficiency curves, but no payback, cost per tonne or risk story.
05
Belgium, Germany and the Netherlands each have their own subsidies, permits and buying cycles.
06
A senior seller joins, and there isn't enough to work on.
Recognise two or more? Find out which one costs you most.
Get your free evaluationFive people, five different questions. A plan gives each of them the proof they need, in the place they look for it.
User
01
“Will it run without disrupting production?”
Plant, site or operations manager
What wins them: Trial data from a comparable site
Champion
02
“Will it help us hit our targets?”
Sustainability or energy manager
What wins them: Emissions and energy savings per year
Budget owner
03
“What's the payback, and what's the risk?”
CFO or investment committee
What wins them: A payback and funding business case
Gatekeeper
04
“Is it safe, certified and bankable?”
Procurement, engineering, HSE
What wins them: Technical files, certifications and warranties
Partner
05
“Can we install and sell it at scale?”
Integrator, EPC or engineering firm
What wins them: A partner programme and reference sites
Six steps, side by side: how it usually runs, how it runs with a revenue-first plan, and what automation takes off your team's plate.
Step
Typical today
Revenue-first plan
Automation helps
Typical today
Funding milestones and logos
Revenue-first plan
Contracts needed per segment and quarter
Automation helps
Live funnel model
Typical today
One deck for every industry
Revenue-first plan
Separate playbooks per segment and role
Automation helps
Agents build account lists per segment
Typical today
Grant deadlines drive the calendar
Revenue-first plan
Investment cycles mapped per account
Automation helps
Funding call and tender alerts
Typical today
Results stay in technical reports
Revenue-first plan
Trial data becomes case studies and business cases
Automation helps
Agents draft, you approve
Typical today
One channel at a time, when there's time
Revenue-first plan
Outreach, LinkedIn, email and events in one sequence
Automation helps
Follow-ups and CRM logging, automatic
Typical today
Budgets repeat last year
Revenue-first plan
Monthly review, budget follows pipeline
Automation helps
Reports built automatically
Illustrative climate tech company · €420K new-revenue target · 75% monitoring and software contracts at €14K a year, 25% industrial projects at €63K
Target
€420K
in 12 months
÷ €26.3K average deal
16 deals
12 software, 4 projects
÷ 25% win rate
64
opportunities
÷ 35% meeting to opportunity
183
meetings · ≈15 a month
15 meetings a month sets the channel plan. Industrial projects follow investment cycles, so they need to start 9 to 12 months ahead.
Run it on your numbersRevenue numbers, not likes or traffic.
Pilot-to-contract rate
trials that become paid contracts
Cost per qualified meeting
with a decision-maker
Sales cycle length
by segment: software or project
Pipeline value per segment
industry, utilities or public
Revenue per account
first contract and expansion
Channel payback
what each euro returns, and when
Usually earn their place
Sector clusters and industry federations
Outreach to named industrial accounts
Case studies with real trial data
Integrators, EPCs and engineering firms as partners
Technical webinars for engineers
Founder-led LinkedIn
Often waste budget early
Broad brand campaigns
Generic sustainability awards
Translating before one market works
Retainers paid for output
Built for climate tech, cleantech and energy teams with a working technology and first pilots or customers, 2 to 100 people, and no senior marketing lead yet.
Step 1 · Start here
Your 12-month go-to-market plan, built backwards from the revenue target.
Fixed price · delivered in 7 to 10 days
See what's includedStep 2 · If it fits
Embedded 2 to 3 days a week, running the plan with automation and AI agents.
Brussels-based · on site or remote
Ask about availabilityI've spent 15+ years in growth marketing and go-to-market, both in-house and as a consultant. In that time, I've generated more than $87M in revenue for the companies I've worked with. I've led North American and European expansion for sales-led technology companies, and I've lived and worked in seven countries.
The experience that carries straight into climate tech:
Climate and energy are fields I chose deliberately. That's why I work with the companies building solutions for them. My method, Growth Clarity™, plans marketing backwards from the revenue target. I use it with every client.
Straight answers on climate tech growth marketing, before you book anything.
How do we turn a pilot into a commercial contract?
Agree the success metrics and the decision-maker before the pilot starts. Then report against them monthly. Plan the contract conversation from day one, not after the final report.
Should we focus on industry, utilities or the public sector first?
The funnel numbers decide. Usually, the segment with the shorter sales cycle funds the longer one. Software and service contracts often come first, while larger projects build in the background.
How does marketing work with grants and subsidies?
Funding is part of the business case, not the plan itself. We map which programmes your buyers can use. Then we show the numbers with and without them.
Why fractional rather than a full-time hire?
A senior full-time hire means a full salary, months of recruiting and a long ramp-up. By contrast, fractional brings senior judgement from the first week at 2 to 3 days a week. You can also scale it up or down.
What do automation and AI agents actually do?
They take the repetitive work: monitoring funding calls and tenders, researching accounts, drafting content, logging contacts, sending follow-ups and building reports. Strategy, messaging and every approval stay with people.
Do you work with our existing tools?
Yes. I work with the CRM, email and analytics tools you already use. I only suggest changes when a gap is costing you deals.
Still have a question?
Ask Roberta
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