Growth marketing for mobility tech founders who sell to cities, transport authorities, fleet managers and employers. Every deal has a long cycle and a buying committee. So we build the plan backwards from your revenue target. Then we run the campaigns, content workflows and AI agents that deliver it.
15+ years
in growth marketing and go-to-market
$87M+
revenue generated for clients and employers
400+
businesses scaled
Brussels & Berlin
based · client portfolio across Europe, the Americas, the Middle East and Southeast Asia
For a mobility company, growth marketing turns your data, first projects and public visibility into qualified conversations. These are conversations with the people who sign: mobility officers, fleet and facility managers, HR and procurement. First, it starts from a revenue target. Then it works out how many contracts, meetings and contacts that target needs. Finally, it picks the few channels that reach those buyers at a cost you can sustain.
The big difference with general B2B marketing is the split between two markets. Public buyers work through public tenders and annual budget cycles. Companies, on the other hand, need a cost, employee or sustainability case before they move. So one message rarely serves both.
Six patterns that hold mobility tech companies back once the product works.
01
The city or the client was happy with the first project. The multi-year contract never followed.
02
Public budgets open once a year. Miss the window and you wait twelve months.
03
Cities, fleet managers and HR buy for different reasons, but get the same deck.
04
A senior seller joins, and there isn't enough to work on.
05
Brussels, Berlin and Amsterdam each have their own rules, languages and buying cycles.
06
Great dashboards, but buyers want a business case, not more charts.
Recognise two or more? Find out which one costs you most.
Get your free evaluationFive people, five different questions. A plan gives each of them the proof they need, in the place they look for it.
User
“Will it save my team time?”
Fleet, facility or mobility manager
What wins them: A demo on their own data
Champion
“Will it help us hit our targets?”
Sustainability or mobility lead
What wins them: Emissions and modal-shift numbers
Budget owner
“What does it cost, and what does it save?”
Alderman, CFO, HR director
What wins them: A cost and impact business case
Gatekeeper
“Is it tender-ready and GDPR-safe?”
Procurement, legal, data protection
What wins them: Tender documents and data terms
End user
“Is it easier than what I do today?”
Citizen, employee, driver
What wins them: A simple app and early adoption numbers
Six steps, side by side: how it usually runs, how it runs with a revenue-first plan, and what automation takes off your team's plate.
Step
Typical today
Revenue-first plan
Automation helps
Typical today
Activity goals and logos
Revenue-first plan
Contracts needed per segment and quarter
Automation helps
Live funnel model
Typical today
One deck for cities and companies
Revenue-first plan
Separate public and private playbooks
Automation helps
Agents build account lists per segment
Typical today
Tenders found by chance
Revenue-first plan
Budget calendar per city and region
Automation helps
Tender alerts and monitoring
Typical today
Data stays in the dashboard
Revenue-first plan
Data becomes case studies and reports
Automation helps
Agents draft, you approve
Typical today
One channel at a time, when there's time
Revenue-first plan
Outreach, LinkedIn, email and events in one sequence
Automation helps
Follow-ups and CRM logging, automatic
Typical today
Budgets repeat last year
Revenue-first plan
Monthly review, budget follows pipeline
Automation helps
Reports built automatically
Illustrative mobility SaaS · €300K new-revenue target · 70% employers at €9.6K a year, 30% public buyers at €30K
Target
€300K
in 12 months
÷ €15.7K average deal
19 deals
13 employers, 6 public
÷ 28% win rate
68
opportunities
÷ 40% meeting to opportunity
170
meetings · ≈14 a month
14 meetings a month sets the channel plan. Public deals follow budget cycles, so they need to start 6 to 9 months ahead.
Run it on your numbersRevenue numbers, not likes or traffic.
Project-to-contract rate
first projects that become contracts
Cost per qualified meeting
with a decision-maker
Sales cycle length
by segment: public or private
Tender win rate
for every tender you enter
Revenue per account
per city, region or employer
Channel payback
what each euro returns, and when
Usually earn their place
City networks such as POLIS and Eurocities
Fleet, facility and HR events
Outreach to named accounts
Case studies with real usage data
Lease companies and integrators as partners
Founder-led LinkedIn
Often waste budget early
Broad consumer ads
Generic trade-show stands
Translating before one market works
Retainers paid for output
Built for mobility teams with a working product and first customers or projects, 2 to 100 people, and no senior marketing lead yet.
Step 1 · Start here
Your 12-month go-to-market plan, built backwards from the revenue target.
Fixed price · delivered in 7 to 10 days
See what's includedStep 2 · If it fits
Embedded 2 to 3 days a week, running the plan with automation and AI agents.
Brussels-based · on site or remote
Ask about availabilityI've spent 15+ years in growth marketing and go-to-market, both in-house and as a consultant. In that time, I've generated more than $87M in revenue for the companies I've worked with. I've led North American and European expansion for sales-led technology companies, and I've lived and worked in seven countries.
The experience that carries straight into mobility:
Climate, cleaner cities and better ways to move are fields I chose on purpose. That's why I work with companies building them. My method, Growth Clarity™, plans marketing backwards from the revenue target, for every client.
Straight answers about mobility tech growth marketing, before you book anything.
How do you market to public buyers without breaking procurement rules?
Build visibility and educate before a tender, and never try to influence one during it. That's why the plan maps budget cycles. As a result, decision-makers know you before the call for tenders opens.
Should we focus on cities or companies first?
The funnel numbers decide. Usually, the segment with the shorter sales cycle funds the longer one. So companies often come first, while public deals build in the background.
How do we turn a first project into a multi-year contract?
First, agree the success metrics and the decision-maker before the project starts. Then report against them every month. And plan the renewal conversation from day one.
Why fractional rather than a full-time hire?
A senior full-time hire means a full salary, months of recruiting and a long ramp-up. In contrast, fractional brings senior judgement from the first week. You get 2 to 3 days a week, and you can scale up or down.
What do automation and AI agents actually do?
They take the repetitive work: monitoring tenders, researching accounts, drafting content, logging contacts, sending follow-ups and building reports. However, strategy, messaging and every approval stay with people.
Do you work with our existing tools?
Yes. I work with the CRM, email and analytics tools you already use. I only suggest changes when a gap is costing you deals.
Still have a question?
Ask Roberta
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